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Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.

Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.

"We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel, and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style, and innovation that defines Skechers around the world.”

Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style-inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel, and accessories including fashion products, lifestyle looks, and Skechers Performance shoes for sports enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.

Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™, and Skechers Stretch Fit Technology™.

Skechers' wide selection of versatile and functional apparel, which includes hoodies, jackets, sportswear, and shirts, as well as socks, backpacks, and hats, allows consumers to dress head-to-toe in active lifestyle looks. 
Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort has helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.

Designed to mimic barefoot experience and provide impact protection, Skechers GOrun is a well-recommended running shoes by most running celebrities such us Michelle Estuar who talked on Running Essentials last Saturday at Ayala center Cebu in front of almost 300 cebu crowds and running enthusiasts.

Last Friday afternoon, I received my Skechers GOrun shoes and I was so excited to try it out. On the night of the same day, before I took a sleep, I personally unpacked and slowly explored Skechers GOrun with my own feet.


So how does Skechers GOrun differ from other running shoes? Well, Skechers GOrun elevates the natural running experience, allowing runners to interact with and respond to practically any surface, while offering the additional benefit of real world protection. It features SmartShoe technology for a mid-foot strike and GOimpulse sensors for enhanced sensory feedback.



Innovative placement allows the GOimpulse sensors to move together and independently as they provide sensory feedback to the brain. This dynamic interaction promotes a natural stride for a more efficient and responsive run.


Here are its Main features:

Radically Lightweight
No extra material. No extra weight. Nothing to slow you down

360 Degree Responsive Flexibility
Skechers GOrun flexes and twists allowing your foot to move naturally

Sockless Running
Integrated anti-microbial sockliner helps inhibit odor and prevent slippage

Roomier Forefoot
Extra space to reduce friction and allow your toes to spread, grip and push off

4MM Heel Drop
66% closer to the ground than traditional running or training shoes to replicate a natural barefoot experience



And for its Construction:

Nearly weightless synthetic and mesh fabric upper
Nearly seamless flexible upper with lace up front
Stay-put tongue
Soft smooth fabric shoe lining for easy barefoot wear
Weight: Radically lightweight 6.9 oz per shoe based on a men's size 9

What do you think of Skechers GOrun shoes? For me, I had a light experience during my weekend jogging and will post it later.

Are you a newbie runner and would love to join Globe Run for Home on March 25 or want to know what needs to be prepared prior to running? This article fits you for that. Here's a great news from Skechers, global leader in the lifestyle footwear industry, designs, develops and markets lifestyle footwear that appeals to men, women and children of all ages.

With the growing fitness trend today, Skechers finds it necessary to help newbie runners and running enthusiasts improve the way they train and prepare for their next run.RUNNING ESSENTIALS is part of Skechers Fitness’ advocacy to promote Mid-Foot Strike, proper running techniques, and a healthy lifestyle with the help of ultra marathoner Michelle Estuar and other fitness coaches and runners, covering topics such as Stretching, Leg & Foot Technique, Hydration & Nutrition, and more.

They’ve done two clinics already last February 18 and March 3 at Market! Market! and had a very good turn out of around 70-100 attendees!

This March 24, 2012, Skechers is bringing RUNNING ESSENTIALS to Cebu!

Be there at Level 1, Activity Center of Ayala Center Cebu from 4:00-7:00PM and be part of this running clinic!

See poster below for more details:




Spread the news to your friends, proffesional or newbie runners!