CEBU CITY, Philippines — EastWest Priority has officially launched its refreshed wealth management experience in Cebu, offering local affluent clients a highly personalized and integrated approach to managing their financial futures. Designed around tailored portfolio solutions, market intelligence, dedicated advisory, and exclusive lifestyle perks, the rollout underscores EastWest’s strong confidence in Cebu’s thriving economy.
Central Visayas remains one of the country’s fastest-growing regional hubs, with Cebu at its core as a powerhouse for trade, tourism, family enterprises, and professional services. This economic momentum has created an increasing need for sophisticated wealth preservation, investment advisory, and seamless legacy planning.
The upgraded EastWest Priority experience rests on four key pillars: hyper-personalized portfolio solutions, dedicated relationship managers, expert-driven market insights, and curated lifestyle privileges.
“Cebu is home to some of the nation's most dynamic entrepreneurs and family businesses,” shared Richard Tamayo, EastWest Head of Wealth Management. “As financial opportunities expand globally, clients need a trusted partner who can seamlessly connect investment strategy, market intelligence, and legacy planning under one roof. That is precisely what EastWest Priority delivers.”
EastWest Priority clients gain access to a comprehensive suite of financial products, including bonds, Unit Investment Trust Funds (UITFs), equities, insurance, gold-backed investments, and strategic asset allocation. Every client is paired with an SEC-certified Relationship Manager trained in portfolio allocation through Singapore Management University (SMU).
To help investors navigate shifting global markets, the bank provides exclusive research and intelligence:
Economic Watch: A weekly report produced alongside the University of Asia and the Pacific (UA&P) School of Economics.
Golden Minutes: A quarterly precious metals update by J. Rotbart & Co.
Private Wealth Migration Report: An annual global perspective from Henley & Partners.
These insights are complemented by regular economic forums and thought leadership events. The Cebu launch at NUSTAR Hotel highlighted this advisory focus, featuring key speakers such as EastWest Chief Investment Officer Bede Gomez, Pauline Fermin of Acumen Strategy Consultants, and Patrick Lim of EastWest Ageas, who discussed global market trends and intergenerational wealth transfer.
Beyond financial advisory, Priority members enjoy premium perks through the EastWest Visa Infinite Debit and Credit Cards—including Priority Pass lounge access, competitive foreign exchange rates, travel insurance, and global ATM privileges.
To mark the Cebu launch, EastWest is offering exclusive perks running through November 30, 2026, including cash credits for new Priority relationships, referral rewards, welcome gifts for high-net-worth accounts, and 3x Rewards Points on international card spending.
For more information on EastWest Priority, visit
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