The Japanese automaker recently celebrated its milestones in 2021 and announced its plans for sustainability with its valued partners during its annual media thanksgiving event held on January 27, 2022.

"The year 2021 was a tough time for the entire industry, but despite the challenges we faced, we're grateful that Filipinos continue to trust Nissan with their mobility needs. This has inspired us to continue our mission of enriching the lives of people with our innovative vehicles and top-notch customer service," says Atsushi Najima, Nissan Philippines' President and Managing Director.

Nissan powered through a challenging 2021 and dared to do what others don't while fueled by endurance and resilience.

Leading Nissan's banner year are the launches of the Navara, LEAF, Terra, Almera, and Patrol. Its reinforced core lineup headlines the automaker's innovations, led by Nissan Intelligent Mobility. This suite of advanced safety features is designed to provide convenience and protection for both drivers and passengers on the road. The arrival of the Nissan LEAF, the world's first mass-market electric vehicle (EV), also propelled safer, smarter, and more sustainable driving in the Philippines.

With the company's refreshed model line up, Nissan has pushed through many challenges and regained its #3 market share ranking towards the second half of 2021.

Nissan also renewed its Safe Trips campaign with the Department of Tourism (DOT). This initiative advocates for safe and responsible travel in the new normal through driving and also promotes local businesses which have also been affected by the pandemic.

Together with the DOT, various stakeholders, and select journalists, Nissan arranged media drives to Ilocos and Boracay to promote an alternative way of reaching popular travel destinations. The drive highlighted how Nissan's vehicles are ideal road trip partners to rediscover the beauty of the Philippines and also to discover hidden gems around the country.

Lastly, Nissan made a meaningful mark through its outreach programs. Over the course of the pandemic, the automaker supported medical frontliners by providing thousands of meal packs and personal protective equipment.

After another milestone year, Nissan is powering up for another year of innovation, starting with a declaration of its Blue Switch initiative in the Philippines.

Blue Switch is the next phase of our electrification plans built on Nissan Ambition 2030, the company's long-term vision for empowering mobility by strengthening our aim of becoming a sustainable company that drives towards a cleaner, safer, and more inclusive world. Blue Switch is focused on building key partnerships that address social concerns with the use of electric vehicle technologies. Started in 2018 in Japan, the initiative focused on partnering with government and private stakeholders to promote and encourage the use of electric vehicles to address social concerns like energy management, ecotourism and disaster response.

During the event, Nissan invited the honorable Senator Sherwin Gatchalian to deliver a keynote address on sustainability and the future of EVs in the country. This was followed by a panel discussion from esteemed guests to show their support for the initiative. These include Nestor Archival, Cebu City Councilor and sustainability advocate; Edmund Araga, President of the Electric Vehicle Association of the Philippines; Ferdi Raquelsantos, President of the Electric Vehicle Owners Society and Michel Goho from the Gateway dealer group, the exclusive Nissan LEAF distributor in the country.

Together, they discussed the potential benefits of electrified mobility and how it can be successfully integrated into society while addressing social concerns in the areas of tourism, the environment, and emergency response. The latter was recently demonstrated during Typhoon Odette when Nissan and Councilor Archival used the Nissan LEAF and Power Mover units to help affected communities in Cebu. A similar effort was also done in Tacloban in partnership with the local Nissan dealership in the province. The EV's vehicle-to-load (V2L) technology was able to provide electricity from its battery, allowing residents to charge their mobile devices and contact loved ones. Nissan Philippines also brought the Nissan LEAF in Boracay as part of its Safe Trips campaign which has evolved to also advocate for ecotourism and to encourage sustainability through adapting more eco-friendly options such as using electric vehicles as a mode of transportation. In addition to continuous knowledge building and sharing in the market about EVs and its technology, Nissan also aims to raise awareness on its other practical benefits and uses.

"When we integrate EV technology into society, we can unify people, systems, and our goals as a nation. EVs can boost tourism, protect the environment, help us respond to emergencies faster, and help enrich the lives of many people. We are looking to turn this dream into reality this 2022 and we can do this by working together," ends Najima.

 Nissan launches the all-new Almera in PHI

(Press Release) – Nissan Philippines strengthens its local line-up with the launch of the new Nissan Terra. Tougher, more versatile, and more sophisticated, Nissan's smart and reliable seven-seater family SUV is upgraded with many premium and advanced features, empowering shared experiences and adventures with loved ones.

Starting at PHP 1.649M, the new Nissan Terra is available in four variants: VL 4x4 and 4x2 AT, VE 4x2 AT, and EL 4x2 MT.

Built on 70 years of Nissan's SUV expertise and heritage, the new Terra has upgraded features in its design, performance, and technology.

The exterior carries Nissan's "unbreakable design language", giving the Nissan mid-size SUV a look that is tough, modern, techy, and elegant. The front fascia features the new V-motion grille with the redesigned front bumper, the unique C-shaped LED signature, and the quad LED projector headlamps. The rear emphasizes the vehicle's strength and width with the new tail lamps, the wide LED signatures, the redesigned rear bumper, the characteristic chrome center finisher, as well as the updated spoiler design and sharkfin antenna.

It also has a new 18-inch two-tone alloy wheel design to go along with the updated exterior upgrades, improved maneuverability with the Quick Steering Gear Ratio, 4-Wheel Disc Brakes, as well as the Rear Differential Lock for the VL 4x4 variant.

The new Nissan Terra's improved two-tone interiors include a redesigned dashboard and instrument panel, a new D-shaped steering wheel design, new center console design with integrated Wireless Charging and e-Parking Brake, and a new high contrast 7" Advanced Drive Assist Display. Designed for the whole family to enjoy, the new Nissan Terra's entertainment elements were also enhanced, which now features a Nissan 9" Advanced Touchscreen Display Audio with Android Auto and Wireless Apple Carplay, 11" Flip-down Rear Monitor, and an 8- speaker BOSE Premium Sound System for the VL 4x4 variant.

The new Nissan Terra is packed with more Nissan Intelligent Mobility features than the previous model, enhancing overall driving safety and confidence for drivers and their loved ones. The new Nissan Terra now comes with Intelligent Forward Collision Warning, Intelligent Emergency Braking, Rear Cross Traffic Alert, while carrying over the Lane Departure Warning, Blind Spot Warning, and Intelligent Rear View Mirror features from the previous model. The Intelligent Around View Monitor with Moving Object Detection now comes with an Off-road Monitor for the VL 4x4 variant. The new Terra also comes with the segment-first Intelligent Driver Alertness that senses cues from the driver and gives alerts to the driver if a break from the wheel is needed.

The suite of these NIM features combine into the 360 Safety Shield, a 360-degree safety system which helps protect both the driver and passengers from potential risks approaching the vehicle.

The new Nissan Terra will be available in six exterior colors: Nebula Metallic Red, Forged Metallic Copper, Aspen Pearl White, Lunar Metallic Gray, Brilliant Silver, and Galaxy Black. These high-class exterior colors are matched with a premium two-tone, black with burgundy interior leather trim for the VL variants and black interior colors for the VE and EL variants, enhancing the vehicle's polished look.

The new Nissan Terra also comes with a vehicle warranty of five years or 150,000 kilometers, whichever comes first. Similar to the Nissan Navara, the warranty of the new Nissan Terra is the first in its segment, offering customers a hassle-free ownership experience.

"The new Nissan Terra is a smart and reliable family SUV that gives you and your loved ones confidence, comfort, control, safety, and peace of mind. We took the well-known all-terrain toughness and capabilities from Nissan's 70 years of SUV heritage, and added the latest technologies, to turn the new Terra into the perfect partner for sharing experiences with your family and loved ones," says Nissan Philippines President and Managing Director Atsushi Najima.

The new Nissan Terra goes on sale starting September 2. Customers can go to their nearest Nissan dealerships, following local health and safety guidelines. To ensure everyone's safety, customers can check the latest health protocols with their nearest dealer before visiting.

For more information about this new Nissan Terra, click the link.