Posted by : Cebu Blogger Friday, July 25, 2014

The world's favorite flip-flop brand, Havaianas, is once again coming to Cebu for the much anticipated Make Your Own Havaianas (MYOH). Now on it's Ninth year, Make Your Own Havaianas 2014 is highlighting it's origin, Brazil with it's festive street party - The Carnavale, the spirited samba dance, Martial Arts - Capoeira and of course, everybody's fave, with the recently much celebrated World Cup 2014 - Football.

Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria (Joy), Diversao (Amusement), Empolgacao (Excitement), Euforia (Euphoria ), and Felicidade (Bliss )– true to the Havaianas “always summer” spirit.

WHAT:      Make Your Own Havaianas 2014 ( #MYOHCebu2014 )
WHERE:  Ayala Center Cebu, Activity Center
WHEN:    August 1-3 (Friday to Sunday)
TIME:      10:00 AM to 10:00 PM.

Flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party. The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – this year all exhibiting everything Brazil from the beats to the wildlife, flavors and beaches, to symbols representing summer fun. Classic staples include geometric and crystal pins plus to give some local flavor, a special Cebu pin designed by renowned Cebuano furniture designer Vito Selma will be available.

Check out these Make Your Own Havaianas 2014 PINS

Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.  “Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director shares with Brand Development Group Director Ammiel De Leon adding, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.

Are you excited and want to test this Flip Flop customization? Check and virtually mix and match your choice of sole, straps and pins for your pair before the said big day.

Share your #MYOHCebu2014 pair via their Official Social Media Accounts:

Twitter:  @havaianasphilippines
Instagram: @havaianasphils

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