This 2026, Starbucks Philippines brings back this beloved holiday ritual with a renewed call to “Invite Joy”—a reminder to find comfort in the simple warmth of shared moments, whether it’s your morning brew or an afternoon catch-up inside your favorite café.
Beginning November 2, customers can start collecting stickers through the Starbucks® PH App or QR Promo Card to redeem exclusive items from the 2026 Starbucks Traditions Collection.
“For more than two decades, Starbucks Traditions has been about more than just planners—it’s been about the joy of connection,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This year, we invite everyone to rediscover the delight in their own little holiday rituals.”
☕ Invite Joy with Music
Nothing says nostalgia quite like music. This year’s campaign video features the timeless hit “Ligaya” by Filipino band Eraserheads, a song that continues to bring smiles across generations.
The video—featuring real Starbucks partners (baristas) behind the counter—beautifully captures the campaign’s message of genuine connection and celebrates the uniquely Filipino tradition of collecting the Starbucks Traditions Collection every year.
“The holidays in the Philippines are always filled with nostalgia,” shared Silva. “Anchoring our campaign with ‘Ligaya’ honors that deep sense of joy our partners share daily with every customer they greet.”
The song will also fill Starbucks stores nationwide from November 2, 2025 to January 5, 2026, bringing a touch of familiar cheer to every visit.
🎁 Invite Joy with the 2026 Starbucks Traditions Collection
This year’s collection was designed to match every kind of coffee moment—from the quick caffeine fix to the slow, mindful sip. Collect one (1) e-sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage, and after 18 stickers, redeem your choice of a planner, tumbler, cold cup, or mug.
Here’s a look at this year’s lineup:
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2026 Siren Planner with Carrier – Dressed in elegant charcoal and onyx, this daily planner comes with a matching leather carrier and sleek pen. It’s made to accompany quiet moments of reflection and planning for the year ahead.
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2026 Onyx 15oz Stainless Steel Tumbler – Designed for all-day use, this tumbler keeps drinks at the right temperature. Its metallic onyx finish gives your coffee runs a touch of understated luxury.
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2026 Charcoal 24oz Cold Cup – With a subtle iridescent glow, black lid, and straw, this durable acrylic cold cup is perfect for your iced favorites—wherever the day takes you.
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2026 Sandstone 12oz Mug with Pouch – In soothing earth tones, this ceramic mug brings calm to your mornings. It comes with a matching pouch for your small essentials—a gentle nudge to slow down and savor each sip.
About Starbucks
Since 1971, Starbucks Coffee Company has been dedicated to ethically sourcing and roasting the finest arabica coffee. Today, with over 34,000 stores worldwide, it continues to share the Starbucks Experience—one cup and one community at a time. Learn more at stories.starbucks.com or www.starbucks.com.
About Rustan Coffee Corporation
Rustan Coffee Corporation, the exclusive licensee of Starbucks Philippines, opened its first store at 6750 Makati on December 4, 1997. Now, with over 400 stores across 60+ cities, Starbucks Philippines continues to bring the coffeehouse experience closer to every Filipino. Visit www.starbucks.ph to explore more.
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