This 2026, Starbucks Philippines brings back this beloved holiday ritual with a renewed call to “Invite Joy”—a reminder to find comfort in the simple warmth of shared moments, whether it’s your morning brew or an afternoon catch-up inside your favorite café.

Beginning November 2, customers can start collecting stickers through the Starbucks® PH App or QR Promo Card to redeem exclusive items from the 2026 Starbucks Traditions Collection.

“For more than two decades, Starbucks Traditions has been about more than just planners—it’s been about the joy of connection,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This year, we invite everyone to rediscover the delight in their own little holiday rituals.”

☕ Invite Joy with Music

Nothing says nostalgia quite like music. This year’s campaign video features the timeless hit “Ligaya” by Filipino band Eraserheads, a song that continues to bring smiles across generations.

The video—featuring real Starbucks partners (baristas) behind the counter—beautifully captures the campaign’s message of genuine connection and celebrates the uniquely Filipino tradition of collecting the Starbucks Traditions Collection every year.

“The holidays in the Philippines are always filled with nostalgia,” shared Silva. “Anchoring our campaign with ‘Ligaya’ honors that deep sense of joy our partners share daily with every customer they greet.”

The song will also fill Starbucks stores nationwide from November 2, 2025 to January 5, 2026, bringing a touch of familiar cheer to every visit.

🎁 Invite Joy with the 2026 Starbucks Traditions Collection

This year’s collection was designed to match every kind of coffee moment—from the quick caffeine fix to the slow, mindful sip. Collect one (1) e-sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage, and after 18 stickers, redeem your choice of a planner, tumbler, cold cup, or mug.

Here’s a look at this year’s lineup:

• 2026 Siren Planner with Carrier – Dressed in elegant charcoal and onyx, this daily planner comes with a matching leather carrier and sleek pen. It’s made to accompany quiet moments of reflection and planning for the year ahead.

• 2026 Onyx 15oz Stainless Steel Tumbler – Designed for all-day use, this tumbler keeps drinks at the right temperature. Its metallic onyx finish gives your coffee runs a touch of understated luxury.

• 2026 Charcoal 24oz Cold Cup – With a subtle iridescent glow, black lid, and straw, this durable acrylic cold cup is perfect for your iced favorites—wherever the day takes you.

• 2026 Sandstone 12oz Mug with Pouch – In soothing earth tones, this ceramic mug brings calm to your mornings. It comes with a matching pouch for your small essentials—a gentle nudge to slow down and savor each sip.

About Starbucks

Since 1971, Starbucks Coffee Company has been dedicated to ethically sourcing and roasting the finest arabica coffee. Today, with over 34,000 stores worldwide, it continues to share the Starbucks Experience—one cup and one community at a time. Learn more at stories.starbucks.com or www.starbucks.com.

About Rustan Coffee Corporation

Rustan Coffee Corporation, the exclusive licensee of Starbucks Philippines, opened its first store at 6750 Makati on December 4, 1997. Now, with over 400 stores across 60+ cities, Starbucks Philippines continues to bring the coffeehouse experience closer to every Filipino. Visit www.starbucks.ph to explore more.

When my friends and I visited Japan last October, we visited the biggest Starbucks branch in the World at that time. I intentionally put this Starbucks Reserve branch in our 10-day itinerary because seeing some videos and reviews online excites us. Yes, I am talking about The Tokyo Roastery situated in Meguro City in Tokyo.

A wide shot of Starbucks Reserve Tokyo using Realme 5 smartphone.

The Starbucks Reserve Tokyo Roastery is a four-story building located beside the famous Meguro River which has a nice view of Cherry Blossoms during the Sakura season in Japan. The Starbucks Reserve Roastery Tokyo looks like a cathedral outside but very spacious inside with a view of an iconic and magical Copper Cask.




Before we proceed to see what's inside this 4 floor building, let's first define what's Starbucks Reserve? Of course, according to Starbucks " Starbucks Reserve is a selection of the rarest, most extraordinary coffees  Starbucks has to offer. It’s where we push our own boundaries of craft, developing a unique roast for each individual lot before experimenting with coffee as an art form—brewing, aging, infusing and blending it into imaginative and often surprising creations. Through our Roasteries and bars, we share our discoveries and the enjoyment of exceptional coffee with the world."

View this post on Instagram

Finally, visited one of the biggest @starbucks reserve branches in the world, TOKYO ROASTERY. You can swipe left for quick tour or visit my vlog for a inside tour from 1st floor to 4th floor . Link on bio! #Japan #Starbucks #Tokyo

A post shared by Mark Monta (@themarkmonta) on Jan 3, 2020 at 1:00am PST

Now, let's explore the first floor.

MAIN BAR
COPPER CASK
CLACKER BOARD
ROASTERS
SYMPHONY PIPES
PRINCI® BAKERY


And what's on the second floor?

TEAVANA™ BAR AND MERCHANDISE
JAPANESE PAPER (WASHI) WALL
ORIGAMI CEILING
TEACUP WALL



How about the Third Floor?

ARRIVIAMO™ BAR
CARD WALL
COLD BREW SILOS (1F & 3F)
OUTDOOR EXPERIENCE (3F & 4F)


And lastly, the Fourth Floor!

AMU INSPIRATION LOUNGE
SKYLIGHT

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1. Because we get excited seeing those first red cups and sipping some hot chocolate or the returning fave, Peppermint Mocha.

WishingStar Dark Mocha Hot

Starbucks introduces new and enticing flavors that bring the tastes of the season directly to one’s hands. The newest holiday treat - the Wishing Star Dark Mocha, is a dream come true for chocolate lovers, this rich, dark chocolate mocha with an added bit of holiday cheer ensures that every sip is merry and bright. The Wishing Star Dark Mocha offers an extraordinary coffee experience that’s topped with a swirl of green tea whipped cream and wishing star-shaped crisps.

Toffee Latte Hot

Enjoy comforting sips of the returning favorites Toffee Nut Crunch Latte and Peppermint Mocha. They can warm up their hearts with the buttery sweet notes of the Toffee Nut Crunch Latte, or delight in the minty and chocolatey combination of the Peppermint Mocha.

Peppermint Mocha

All Starbucks Christmas beverages will be available in hot, iced, and blended variants.

When I visited Seoul, Korea during Autumn (to Winter), Coffee is my best friend! I know, there's no Autumn or Winter here in the Philippines but when BER-months come, that means cold air is everyone. The best time for some drinks with friends and loved ones! It’s officially the perfect season for coffee-lovers as we transition into the coziest time of the year. With the chilly weather and with more customers seeking the comfort of a good cup of joe, this season marks the best time to explore and discover well-crafted coffee beverages from Starbucks!



While Pinoys may not experience crisp autumns at home, Starbucks is bringing everyone the smooth and creamy flavors of fall with their brand new beverages, handcrafted with heart, to enjoy during this cool time of the year. Available for a limited time only starting September 10.



A returning favorite is the Asian Dolce Latte, a drink which celebrates the classic Starbucks latte with a twist from the east. The Asian Dolce is made with rich shots of premium espresso. However, the added kick to the beverage is the specially-developed sweet dolce sauce which perfectly blends with creamy steamed milk, giving it a rich, velvety texture. For the final touch, the beverage is topped with Turkish coffee grounds.



Giving customers a taste of flavors from all over the world, Starbucks is also taking inspiration from the iconic Irish Cream Coffee by incorporating delicious Irish Cream to two indulgent beverages.



The Irish Cream Coffee Jelly Frappuccino® is an instant pick-me-up, crafted with signature Coffee Jelly Frappuccino® infused with Irish Cream, topped with a smooth and rich espresso whipped cream, and dusted with finely ground espresso powder. There’s also the Irish Cream Cold Brew, made with a custom blend of Starbucks Cold Brew Coffee, slow-steeped, then topped with a float of Irish Cream, creating a silky smooth coffee experience.

Step into your favorite Starbucks and let each smooth sip of its handcrafted beverages give you the autumn feels!

We're not done with our much-needed break yet! Summer or not, we definitely need a treat. After a long day or busy work routine, we need to pause once in a while and maybe sip some enticing coffee? That's why this June, Starbucks is giving everyone that much-needed detour with refreshing and indulgent beverages that will help you sit still, slow down, and savor its rich flavors. The revitalizing new drinks will be available for a limited time only starting June 4.



 

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Permission To Pause With New Starbucks Frappuccino® blended beverages

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Bursting with break-power, Starbucks is transforming the usual coffee break into an indulgent escape with the Ultra Caramel Coffee Sphere Frappuccino®, an upgrade on the classic Coffee Frappuccino® but with a refreshing pop to it - small coffee spheres bursting with Starbucks Brazilian Coffee. The delectable blended beverage is topped with a dollop of whipped cream and even more coffee spheres.

Ultra Caramel Coffee Sphere Frappuccino®

   
Customers with fruitier cravings will love the new Watermelon and Lychee Aloe Frappuccino®, a drink that looks and tastes like a slice of watermelon. The zesty blended beverage is made with watermelon juice blended with chia seeds, layers of floral lychee-infused whipped cream, and diced lychee aloe. With stunning layers of red, white, and green, this drink will satisfy both taste buds and your Instagram feed.

Watermelon and Lychee Aloe Frappuccino®

   

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Featured Starbucks Card and Merchandise

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Starbucks also captures our seafaring summertime daydreams with Anchors Aweigh. The nautical-themed collection depicts cute illustrations done in line drawing style with white, ultramarine and navy blue colors and red and silver accents.
   

Nautical Whale Card

A perfect complement to the new summer merchandise is the Nautical Whale Card. This quirky card features a whale diving into the ocean with its tail sticking out against the sailor stripe design, available for only a minimum P1,000 activation.
   
Everyone deserves a break every once in a while. Grant yourself the permission to pause from the daily grind and enjoy a short and sweet escape at Starbucks with their indulgent new summer offerings!