CEBU CITY, Philippines - As Cebu's market leader in home fiber, serving nearly half of the city's market, PLDT Home is celebrating Sinulog Festival 2026 by keeping Cebu connected and bringing people closer through shared festival experiences.

Deeply rooted in faith, culture, and community, Sinulog is one of the most important and anticipated festivals in the country. Each year, millions of devotees, visitors, and balikbayans gather in Cebu City to honor the Sto. Niño and take part in vibrant street dances, religious activities, and cultural events that define Cebuano identity.

"As the market leader in Cebu's home fiber market, we believe that being part of Sinulog means being present in moments that truly matter to Cebuanos," said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business. "This festival is about faith, togetherness, and shared experiences-and reliable connectivity plays a role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world."

Sinulog Festival Roadshow

As part of its Sinulog 2026 celebrations, PLDT Home kicks off the festivities with a Sinulog Festival Roadshow on January 16, headlined by PDT Home ambassador, actor, and television personality Dominic Roque.

Supporting Community and Celebration

Beyond in-group activations, PLDT Home is extending support to Sinulog-related community programs and festival activities through fiber connectivity ard Sponsorships.

PLDT Home is also offering a Sinulog Festival Sale, featuring Fiber Unli All Plan 1399 with free installation and a free speed boost, giving more Cebuano households access to fast and reliable fiber connectivity.

As part of its ongoing offers, PLDT Home just launched the BFF (Broadband Free Forever) Promo that will run from January 15 to April 15, giving new subscribers a chance to win Free Broadband for Life, a first in the telco industry.

New subscribers of any Home Fiber plan, including Fiber Unli All Plan 1399, will receive a raffle entry upon opt-in, Winners will be drawn via an electronic raffle draw which will be conducted on April 23 under DTI supervision.

Connecting Cebu to the world

As Sinulog draws visitors from across the country and around the globe, PLDT Home plays a quiet but essential role in enabling festival moments to be captured, shared, and experienced in real time.

"Sinulog is not just Cebu's celebration, it's something the world looks forward to," Palanca added. "Through reliable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared beyond the streets of Cebu."

Through its continued support of Sinulog 2026, PLDT Home reinforces its leadership in Cebu, not just as a connectivity provider, but as a brand that celebrates culture, community, and the moments that bring people together.

Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and apply for the Fiber Unli All Plan 1399, available with special festival offers.